Many affiliate marketers and business owners actively use Facebook to promote their goods and services. However, it is not uncommon for Facebook advertising accounts to be blocked with no possibility of recovery. This can negatively impact promotion and lead to lost business.
Luckily, there are several ways to open a new Facebook advertising account after the old one is blocked. Let’s go through how to do it in detail.
Why Facebook ad accounts are being blocked
Before we move on to creating a new account, let’s understand in detail what the old ones are blocked for.
1. Violation of Facebook’s advertising policy
Facebook has many advertising requirements that are periodically updated and tightened. This applies to the topics and content of advertising, targeting, images and texts used.
For example, you can’t advertise weapons, drugs, unproven treatments. You can’t use shocking images of violence. There is also a ban on advertising related to politics and elections.
Failure to comply with these and many other Facebook rules is a common reason for banning advertising accounts.
2. Massive user complaints
Even if your ads don’t technically violate Facebook’s rules, users may not like them. For example, because of intrusiveness, frequency of display, or uninteresting content.
If many users start to actively complain about your ads, the risk of blocking increases dramatically. Facebook bans accounts even without warning if the number of complaints is too high.
3. Suspicion of fraud
If Facebook suspects you of deceiving users, tampering with ad campaign statistics, using bots and other tricks, you will be blocked immediately.
The company is very jealous of the integrity of advertising campaigns and quickly blocks suspicious accounts.
4. New account
Many newcomers mistakenly launch advertising campaigns immediately after registering a new Facebook account. This makes the system suspicious and often leads to a quick blocking.
The best thing to do before starting advertising is to “promote” the account organically – add friends, interesting content, subscribers. This creates the appearance of a regular user.
5. Fast budget consumption and many advertising campaigns
If you spend your advertising budget too quickly, launching many different campaigns in a short period of time – this can also arouse Facebook’s suspicion and lead to account blocking.
6. Large number of rejected advertising campaigns
If Facebook continually rejects your ads and campaigns because they don’t comply with the rules, this is a negative signal to the system. It may result in your entire ad account being banned.
7. Error
Sometimes the ban can also happen for technical reasons, due to a failure of Facebook’s automatic systems. Unfortunately, it is extremely difficult to prove such a mistake and get unblocked.
Thus, there are many reasons for blocking accounts. Therefore, in a new account you should follow all Facebook rules as carefully as possible to avoid being banned again.
What to do in case of blocking
Unfortunately, blocking of Facebook ad accounts is not uncommon. However, the situation is not always hopeless – much depends on the type of blocking. Let’s take a closer look at the possible options.
Temporary lockout
This blocking is imposed if your account has not had any serious violations of Facebook rules, but there have been some problems with advertising campaigns.
For example, incorrect targeting, failure to moderate individual ads, suspicious activity such as changing IP addresses and payment methods.
In this case, you can try to restore the work of the account. To do this, you need to:
- Correct errors by deleting problematic campaigns and creating new ones according to the rules
- Revisit Facebook’s policies and confirm compliance with them
- Verify your identity if required by tech support
- Resolve ad payment issues
After such actions, the blocking should be lifted automatically within a few days. If not, contact Facebook Support.
Lockdown permanently
Such blocking is imposed for serious and repeated violations – racist slogans in advertising, promotion of prohibited goods, attempts to scroll and cheat the system, and so on.
Unfortunately, in such situations, the chances of recovery are almost nil. In addition to the advertising account, the entire Facebook profile can be blocked.
Accordingly, you will have to create a new account and start promotion from scratch. At the same time, it is necessary to follow all the rules of Facebook as carefully as possible to avoid being blocked again.
Thus, it is very important to be responsible when running advertising campaigns on Facebook in order to minimize the risks of severe sanctions and blocking by the administration.
How to create a new Facebook account if the old one is blocked
1. Registering a new profile
First, you need to register a new Facebook profile that has no connection to the previous blocked account. Use a completely new registration:
- An email address that has not been used to register a Facebook account before
- A cell phone number that has not been used to register or verify a Facebook account
- New payment details if you intend to use payment to promote advertising
The point is that Facebook tracks connections between accounts and can determine from the same data that a new account belongs to the owner of an old account that has already been blocked. This is fraught with automatic blocking of the new profile.
2. Realistic profile filling
After signing up for a new account, it’s crucial to fill out the entire profile as realistically and thoroughly as possible. This will help you look like a regular user in the eyes of Facebook, not an account for advertising.
Here’s what you need to do:
- Provide a real first and last name. Make it up or take the data of a real person.
- Enter a valid date of birth, tied to the age given.
- Fill in the education and job sections. Add 1-2 places of study/work with real-life names.
- Add information about marital status, whether there are children.
- List hobbies and interests that will fit your age and lifestyle.
- Be sure to upload a realistic avatar with the face of a real person.
- Add a beautiful cover for your profile.
The more detailed and believable the information in a new Facebook user’s profile, the less likely they are to be suspected and blocked.
3. Confirming your account and adding friends
It is very important to verify your new Facebook account with your cell phone number. This will increase the credibility of the account with the system and users.
In addition, one of the factors of account ranking is having real friends and followers. Therefore, you need to start gaining friends and subscribers organically. Add accounts of real acquaintances, relatives, classmates.
Also subscribe to popular public communities and brand pages on your interests and hobbies. The more interaction you have with real people and pages, the more natural your new profile will look.
4. Organic activity in the account
Перед началом использования нового профиля для рекламы нужно несколько недель поддерживать органическую активность.
Заходите в профиль ежедневно и проводите там по несколько минут. Ставьте лайки, оставляйте комментарии, делитесь интересными постами друзей и сообществ. Всё это нужно для имитации поведения реального человека.
5. Cautious start of promotional activities
And only after 2-4 weeks of such activity can you cautiously start using the new profile to run advertising campaigns. Start with low-budget targeting campaigns. Don’t spend large sums and run a lot of ads at once as this may arouse suspicion from Facebook.
Where to dump from Facebook
Facebook provides ample opportunities for attracting target audience and promoting different types of businesses. Let’s take a look at the most popular and promising niches for marketing on this social network:
Beauty and Health (nutr)
One of the most profitable and rapidly developing areas is the promotion of health and beauty products. This can be nutritional products (vitamins, dietary supplements), as well as self-care products, sports drinks, weight loss products, etc.
Such advertising always resonates with the female audience of 25-45 years old on Facebook. The main thing is high-quality creatives and moderate targeting. Then you can count on high conversions.
Gambling
Another area actively advertised on Facebook is gambling, namely online casinos, bookmakers and poker sites. Here it is important to identify the target nucleus: mostly men aged 30-50.
With proper positioning and targeting can also achieve high returns from advertising gambling brands on Facebook.
Ecommerce
Facebook provides excellent opportunities for promoting online stores and e-commerce products. The main thing here is right targeting, i.e. the most accurate targeting of advertising to the target audience.
For example, if your online store sells baby products, the target audience is women 25-35 years old in the status of “expecting a baby” or “have a newborn”. With proper targeting, the conversion to purchase will be very high.
The same applies to any online stores in highly specialized niches: AUTO, furniture, electronics, sports, etc. The main thing is to find your target audience.
Betting
Recently, the niche of betting and sports betting has shown active growth. This is one of the most popular pastimes among 25-45 year old men, who are the core of the target audience on Facebook.
For effective promotion of betting brands and betting services, it is also important to hit the target audience accurately. This will maximize the return on advertising.
Crypto
Despite the crises, the cryptocurrency and blockchain industry continues to actively attract new users. On Facebook, this audience is represented quite widely.
They can be both professional traders and investors, as well as beginners who want to understand the world of crypto. Accordingly, the content and advertising needs to be adapted.
In general, the niche of cryptocurrencies and blockchain is also promising for promotion on Facebook.
Frequent questions about Facebook account lockouts
Working with Facebook’s advertising tools is not easy as many people face account blocking issues. Let’s take a look at the answers to frequently asked questions on this topic:
What should I do if my Facebook ad account is permanently blocked?
Unfortunately, in such cases, the probability of recovery is minimal. You will have to register a new account and conduct advertising activities from scratch, carefully following all the rules.
How do I delete a Facebook ad account if it is blocked?
You cannot delete an account that has been locked out permanently. When creating a new one, simply do not use the data of the old one.
How do I create another Facebook ad account?
You can add several advertising accounts to one Business Manager. The main thing is to register each one with unique data.
Why won’t Facebook let me create an ad account?
Most likely, your main account has restrictions. Contact support to find out the reasons.
How do I appeal a Facebook ad account blocking?
Contact Customer Service, provide the requested information, and fill out an appeal. The chances of success are slim, but it is worth a try.
How to unblock Facebook ad page?
If it is a personal page that has been blocked for violating community rules, you can try to file an appeal.
Specify the reasons for the blocking and, if possible, correct the violations in posts and page design. Explain in the appeal that you have corrected your mistakes and are ready to follow Facebook’s rules.
How do I delete a Facebook ad account and create a new one?
You cannot delete a blocked account. Just register a new account from scratch using different login details. Then add it to the Business Manager.
How do I remove a blocked advertising account from Business Manager?
If an account is hopelessly locked, you can hide it from Business Manager through the settings. Find the desired account in the list and click the gear icon. Select Hide Account.
Conclusion
So, we have analyzed in detail the situation with blocking Facebook ad accounts, as well as possible ways to solve this problem.
The main reasons for blocking include:
- Violations of Facebook’s advertising policy
- Massive user complaints
- Suspicions of fraud and abuse
If you are temporarily blocked, you should promptly correct the violations and wait for it to be automatically canceled by Facebook.
If you are permanently blocked, you will have to create a new advertising account from scratch and carefully follow all advertising rules from now on.
We have also reviewed detailed instructions on how to create a new Facebook advertising account that meets all the requirements of the social network.
Following our advice and recommendations, you will be able to smoothly use the advertising opportunities of Facebook and avoid problems with account blocking. Success in promotion!
