Mobile traffic is a collection of data that is transmitted through mobile networks between mobile devices and servers on the Internet or within a mobile operator’s network. It includes different types of data: text messages, images, audio, web pages, applications and other digital content.
Traffic is transmitted over wireless communication networks: cellular networks or Wi-Fi. Mobile traffic can be used to access the Internet, send and receive email, use mobile applications, browse websites and many other types of online activities.
Mobile traffic volumes
The volume of mobile traffic can vary significantly depending on the tariff plan, telecom operator, country, as well as the individual needs of the user.
Typical mobile traffic volumes:
- Limited plan: includes a certain amount of data per month. Exceeding the limit entails additional payment or reduced Internet speed.
- Unlimited plan: Includes unlimited data, but speed limits may apply if you exceed a certain amount of data per month.
- Prepaid cards and packages: allow you to pay only for the data that the user needs.
- Wi-Fi and free hotspots: These are used by many people to minimize their mobile data usage.
The volume of mobile traffic depends on activity: video and file downloads – more than text and web browsing.
Mobile traffic sources
Sources of mobile traffic – different channels and methods of promotion, are selected depending on the goals and audience of the campaign.
Common traffic sources for mobile apps:
- Banner ads on websites can attract users to switch to mobile apps or mobile-optimized websites.
- Contextual advertising, shown based on keywords or user queries, can direct to mobile applications and websites.
- In-App Advertising: Many apps include advertisements that are shown to users during use.
- Pops (push notifications) to attract attention to applications, news and offers.
- Social media advertising can attract users and direct them to mobile apps and websites.
What are the features of mobile affiliate marketing ?
Mobile traffic for affiliate marketing is a mobile traffic monetization strategy in which an arbitrator (advertiser) seeks to buy mobile traffic at a low price on one platform and resell it at a higher price on another platform.
Features of mobile affiliate marketing :
- Mobile affiliate marketing involves optimizing content and advertising for different mobile platforms, taking into account different screen sizes and the specifics of touch interaction.
- Many mobile affiliate marketing specialists use mobile apps, monetizing them through advertising and in-app promotion.
- Mobile traffic arbitration interacts with mobile networks and operators, taking into account their tariff plans and existing restrictions.
- Mobile affiliate marketing can use user locations for more precise targeting.
- Mobile networks have restrictions on speed and traffic volume, which can affect the choice of advertising formats and content.
An advertising “token” is a unique digital code that is assigned to advertising material before it is posted. It ensures the tracking of advertising on the network and confirms its registration in the ERIR system. Tokens can be used to monetize advertising traffic, record and analyze user actions.
Differences in arbitration of 3G and Wi-Fi traffic
- Speed and stability: Wi-Fi typically provides faster connection speeds and stability than 3G, which can impact ad loading and ad campaign performance.
- Tariffing: On 3G networks, users may face traffic volume restrictions and additional costs if limits are exceeded, which may affect their activity and interaction with advertising. Wi-Fi has no such restrictions.
- Location: Wi-Fi connections are often used at home or in the office, which can have an impact on the user’s context and interests. 3G traffic is more mobile and can be associated with user movement.
- Security: Wi-Fi connections are generally considered more secure than open 3G networks, which can affect the perception of advertising and trust in advertising sources.
- Advertising formats: Advertising formats may vary depending on the connection type, as Wi-Fi can support more complex and interactive formats.
Mobile affiliate marketers take these differences into account when planning and optimizing advertising campaigns for different types of mobile traffic.
Top advertising networks for buying mobile traffic
The best mobile app ad networks provide powerful tools to reach your target audience and effectively monetize mobile traffic.
AdMob
A mobile affiliate network created by Google that helps monetize apps on Android, iOS, Cocos2d-x and Unity. It reaches users around the world and supports integration with Google Analytics. Payments are available through a variety of methods, including Western Union, EFT, Rapid and checks, and are made on the 21st of the following month.
Chartboost
A mobile advertising network that provides developers with the opportunity to monetize their applications, and advertisers with the effective promotion of their applications. With a minimum daily budget of $100, Chartboost provides a variety of funding options including PayPal, Wire/ACH.
Tapjoy
Mobile advertising network designed for monetization and promotion of mobile applications. Tapjoy has its own SDK for easy integration. Withdrawals can be made via bank transfer, PayPal or checks.
Unity Ads
A mobile advertising network that allows developers to monetize applications on the Unity, iOS and Android platforms, as well as advertisers to promote their applications. Unity Ads offers its own SDK for easy integration. The targeting system includes parameters: operating system version, pixel density per inch, screen size and connection type. The minimum withdrawal amount is $30.
StartApp
Advertising platform for mobile applications and mobile web pages, reaching audiences around the world. It supports mediation through AdMob and Mopub. The minimum budget for a daily campaign is only $10, and withdrawals are made once a month. In addition, StartApp offers a referral program with percentages ranging from 10% to 20%.
Smaato
An advertising platform for mobile applications that provides monetization opportunities for application owners and promotion of offers and products for webmasters and advertisers around the world. Rates range from $0.05 to $2.5 per 1,000 impressions for iOS and $0.02 to $1.6 for Android. Deposits and withdrawals are available through PayPal and Wire Transfer, and payments are made via the Net 60 system.
Vungle
An advertising platform for mobile applications that provides monetization opportunities for developers and promotion of offers for advertisers. Covering audiences around the world, especially in key regions such as the US and UK, Vungle offers its SDK, advanced targeting and A/B testing. Payment systems include PayPal, ACH and eCHECK, and payments are made according to the Net 60 system.
AdColony
An advertising platform for mobile applications that provides opportunities to monetize your own applications and promote offers around the world. Its total reach is 1.4 billion mobile users. AdColony provides its own SDK and supports Aurora technology. To launch an advertising campaign, you must contact your personal manager, who will provide up-to-date information on minimum requirements and rates. Withdrawal and deposit of funds are available through bank cards.
InMobi
A mobile advertising network that provides application monetization opportunities using an SDK, and also allows advertisers to promote their offers. The network reaches audiences around the world, including key markets such as the US, UK, Europe, Africa, India and Japan. InMobi supports tracking via Conversion and Parameter. Deposits and withdrawals are made through PayPal.
Lead Bolt
Advertising network specializing in mobile traffic and applications, with worldwide coverage. Example rates (CPC/CPM) include US ($0.06/$4.00), Finland ($0.04/$2.00) and Russia ($0.02/$1.00). It also supports Direct Deals – an individual agreement between a publisher and an advertiser. Funds can be deposited and withdrawn via Wire Transfer, PayPal or Payoneer. There is a referral program with the opportunity to earn 1% from publishers and 10% from advertisers’ top-ups.
Go2Mobi
Mobile DSP that partners with 10 ad networks including MobUp, Smaato and Nexage. It reaches audiences across the globe and specializes in various verticals such as apps, games and dating apps (white), and merchandise. Go2Mobi provides post-back and deep targeting capabilities. The minimum daily budget is $50, and deposit and withdrawal methods include bank cards and Wire Transfer.
Airpush
Advertising platform for mobile applications, reaching audiences around the world. It is integrated into major advertising networks and provides RTB (Real-Time Bidding) capabilities. Targeting includes not only basic parameters, but also user download history. The minimum daily budget is $10, and funding methods include PayPal and credit cards.
MoPub
Advertising network for mobile applications with a reach of 1.5 million users. Interstitial advertising rates range from $3 to $10 per 1,000 impressions, depending on targeting, niche and other factors. MoPub supports mediation with platforms such as Facebook and AdMob. Deposit and withdrawal methods include PayPal and ACH, and payouts are made monthly.
Best Verticals for Mobile Traffic
Mobile Content Offerings/mVAS: Mobile Apps, Games, Ringtones, Wallpapers, etc.
- Installs: attracting users to install and use mobile applications.
- Dating apps and sites: Help people find friends and partners.
- eCommerce: mobile commerce that provides the opportunity to promote goods and services.
- Swipestakes: Dating and communication apps that use a “swipe” feature to select partners.
- Mobile content 18+: despite restrictions and regulation, this vertical is in demand among a certain audience.
- Mobile applications for shopping and price comparison.
- Applications for travelers: for booking tours, hotels, flights, etc.
- Wap Click affiliate programs: affiliate programs where marketers make money on mobile clicks and user actions.
- Mobile CPA networks: networks that pay for application installations, registration, purchases and other actions.
The choice of vertical depends on your goals, audience and budget.
Schemes for making money on WAP traffic
Wap-click is an affiliate program for monetizing mobile traffic. Marketers make money from mobile clicks and user actions. Earning schemes include:
- Affiliate marketing with unique affiliate links and promotional materials.
- Payment for application installation, registration, purchases and other user actions.
- Earnings for every click on an advertisement.
- Possibility of post-click and post-view payment.
Forms of payment in WAP affiliates:
- pay per click (CPC – Cost Per Click);
- payment per action (CPA – Cost Per Action);
- payment per impression (CPM – Cost Per Mille);
- combined payment schemes, including pay-per-click and CPA.
Types of mobile offers
Mobile offers are a variety of offers for mobile users with different forms of payment and actions, promoted by marketers and advertisers.
Popular types of mobile offers:
- CPL – payment per lead (user who performed an action).
- Installs – payment for installing applications.
- Direct billing – payment for a purchase via a mobile device.
- SMS billing – payment for SMS or click on advertising.
- Click2Call – payment for calls using a button.
- Subscription to push notifications – payment for subscription to notifications.
Buying mobile traffic is an important strategic step to achieve your mobile marketing and monetization goals, regardless of the type of mobile offer you choose.
How to choose a suitable offer?
To choose a successful offer for mobile affiliate marketing, you should consider the following factors:
- The target audience. Determine what types of offers may be most interesting to your target audience.
- Popularity and demand. Explore which offers are currently the most popular among mobile users.
- Competition. Assess the level of competition in the market for the selected offers. Some of them may be more competitive, which can affect the cost of clicks and actions.
- Geographical focus. Please note that not all offers are suitable for international marketing, some of them may be geographically limited.
- Budget. Determine which of the available offers fit your allocated budget and monetization capabilities.
Important nuances of mobile advertising
Mobile advertising is an effective marketing tool with its own important nuances that must be taken into account:
- Adaptation to mobile devices. Mobile advertising must be adapted to mobile devices, taking into account their screen size and the specific user experience on touch devices.
- Loading and speed. Mobile users expect fast content loading speeds. Make sure your promotional materials and landing pages are optimized for fast loading.
- Mobile advertising formats. There are many mobile advertising formats, including banners, interstitial ads, video ads, in-app ads, and others. Give preference to the format that best suits your goals and target audience.
- Targeting and personalization. Using precise targeting and personalization helps you reach specific audience segments and improve advertising effectiveness.
- Security and transparency. Ensure adequate data security and transparency in the collection of user information.
Landing page characteristics for mobile traffic
- Adaptive design. The landing page must have a responsive design that automatically adjusts to the size of the mobile device screen.
- Simplicity and clarity. The information on the landing page should be clear and readable on a small screen.
- High download speed. Optimize your landing page image and code for fast loading.
- STA. Use bright and expressive CTA buttons so that mobile users can easily take the necessary actions.
- Compatibility check. Check how your landing page is displayed in different browsers and on different mobile devices.
How much income can mobile affiliate marketing bring?
Earnings from mobile traffic can vary greatly depending on many factors: the selected offers, the effectiveness of the advertising campaign, budget and market competition. affiliate marketing urs with experience, analytical skills and regularly devoting time to market monitoring are able to earn significant amounts of money. Success in mobile affiliate marketing directly depends on the ability to optimize advertising campaigns and minimize costs.
Conclusion
A competent choice of advertising networks for mobile applications on iOS and Android is a decision that plays a key role for developers and marketers who strive to expand their audience and increase profits from mobile traffic, including the question of “where to buy mobile traffic.”
When choosing the optimal advertising network, a number of factors must be taken into account: advertising formats, audience specifications, marketing goals, budgets and others. The best advertising networks for iOS and Android traffic are able to provide access to a wide audience of users and effectively help achieve their business goals.
