In recent years, online dating has become an integral part of our daily life. Today, the number of people looking for partners via the Internet is growing every day. Modern technology makes it easy to find like-minded people of interest and enter into relationships at a distance.
According to research, about 40% of unmarried Americans actively use dating sites and applications. This figure continues to grow rapidly. People appreciate the convenience and extensive online dating options.
The main reasons for the popularity of online dating:
- Convenience. You can search for partners from the comfort of your home and at a convenient time.
- Large selection of candidates. Dating services offer a huge base of people from all over the world.
- Ability to describe yourself and your preferences in detail in your profile. This helps to find the most suitable options.
- It is easy to start communicating. You can write to any person you like without fear of awkwardness.
- Safety. There is an opportunity to get to know a person better before a real meeting.
Statistics also show that today couples more often meet online than offline. While people used to find partners through mutual friends or at work, now dating sites are taking the lead. According to forecasts, their popularity will only grow in the coming years.
Business models of online deiting
There are two main ways to monetize deiting services:
- Paid subscription. Users pay a fixed amount for access to the site’s advanced functionality for a certain period of time. This can be additional search filters, lack of advertising, the ability to view likes and so on.
- Conditional free model. Registration and basic features of the site are free, but there is paid additional functionality. Also, the site can earn on advertising.
The advantage of the first model is a stable income from subscribers. But it is not suitable for all services.
The second model allows you to attract more users, since registration is free. At the same time, the income comes from advertising and the sale of additional features.
Many large deiting services combine both approaches. This allows you to maximize revenue. In any case, online dating remains an extremely popular and promising line of business.
Main types of dating-offers
Dating-offers can be divided into three main categories: mainstream, casual and adalt dating. Let’s analyze each of them in detail.
Mainstream dating
Mainstream dating is focused on finding serious, long-term relationships that can grow into marriage. These sites bring together people looking for true love. They emphasize the compatibility of users by interests, views on life, religious beliefs.
Mainstream dating users are willing to spend time searching for the perfect partner. They carefully fill out questionnaires, answering questions about their character, habits, life goals. The more information a person provides about themselves, the more accurate the matchmaking algorithms are.
Mainstream dating sites often charge for using advanced search and filtering features. Some of them are completely pay-as-you-go. This is because their audience is willing to pay for quality and results.
Casual Deating
Unlike mainstream dating, casual dating is primarily focused on sex without commitment. Here users are looking for a partner for a pleasant pastime and sex, without burdening themselves with relationships.
Such services often use provocative and frank advertising. They attract a youth audience that appreciates freedom and variety in sex.
In casual dating, users pay less attention to profiles and compatibility. The main thing is photos and a quick start of communication. Monetization comes at the expense of paid subscriptions and internal purchases.
Adult dating
This is another popular segment of the dating industry. Adult dating is aimed at an adult audience looking for intimate encounters and relationships.
Here you can find both casual sex lovers and those who are looking for a regular partner for BDSM, swingers, fetishes and other non-standard practices.
Adult dating uses explicit marketing and attracts traffic from adult niches. such as porn, erotica, fetish and others. Monetization comes through paid subscriptions, upsells, and in-app purchases.
In general, each of these types of deiting successfully works for its audience and generates income for owners and partners. The choice of a particular direction depends on business goals and available traffic sources.
Additional types of dating-offers
In addition to the mainstream, there are many niche segments in datings that target specific groups of people.
Let’s take a look at some of them:
Dating for black people
This segment targets the African-American audience. Here, users can find a partner of their own race and culture. Such services help people who are interested in finding someone with a similar ethnic background.
BBW Deating
A destination for men who are looking for full-figured women. The BBW (Big Beautiful Women) movement promotes the beauty of women’s shapes and figures. Related deating sites position fullness as an attraction.
Deiting for the mature
This segment is aimed at the audience of 40+. Here people of mature age can find a partner for a serious relationship. The peculiarities of this audience are taken into account.
Dating for milfs
Milfs are attractive mature women that young men like. This segment of datings focuses on communication between milfs and guys younger than them.
Gay Dating
A segment for gay men who are looking for relationships with members of their own sex. These services allow people of non-traditional orientation to find understanding and love.
Lesbian dating
A similar destination for lesbians. Here girls can get acquainted and build relationships with each other in a comfortable atmosphere.
Dating for seniors
Segment for the audience of 65 years and older. Allows older people to find companionship and care in the sunset years. The characteristics of this audience are taken into account.
As you can see, there are specialized niche online dating solutions for each target group. This helps people find partners tailored to their individual needs.
Traffic sources for dating-offers
The choice of traffic sources is a key point when working with dating-offers. It directly affects the conversion rate and profitability of the campaign. Let’s take a look at the main channels of attraction for different types of dating:
Adult dating
The following sources work well for adalt offers:
- Targeted email distribution to adult-themed subscriber bases
- Traffic from adult entertainment sites and portals
- Advertising in popular messengers (WhatsApp, Telegram, Viber)
- Push notifications to users of adult applications
- Traffic from advertising networks specializing in adalt offers
Mainstream Dating
The following channels are effective for mainstream offers:
- Contextual and targeted advertising in social networks
- Advertising on thematic portals (cooking, hobbies, recreation, etc.)
- Affiliate marketing with bloggers and opinion leaders
- Distribution of reviews on forums and thematic resources
- Advertising in popular messengers (without adalt context)
Casual Dating
The following sources work well for casual offers:
- Traffic from adult themed sites
- Contextual advertising with provocative headlines
- Targeted advertising in social networks for adult audience
- Email newsletters to adult themed subscriber basesк
- Advertising in dating and pickup communities
- Partnership programs with bloggers of pickup topics
For Casual Dating, it is important to use provocative marketing and attract an audience that is interested in unencumbered connections. This will maximize conversions on such offers.
The main rule – traffic sources should correspond to the topic of the offer and do not violate the rules of advertising platforms. Compliance with these conditions will allow you to achieve high conversion rates and avoid blocking.
Top Geos for Outing Offers
Choosing the right geos is an important success factor when dealing with deeting offers. Let’s take a look at the most promising regions:
- USA and Canada (Tier 1). High income level of the population, huge audience. But also high competition.
- Western Europe (Tier 1). Excellent solvency. France, Germany, Italy convert well.
- Scandinavian countries (Tier 1). Largest percentage of deating service users in the world.
- Eastern Europe (Tier 2). Lower competition, high conversion rates. Poland, Romania, Bulgaria are especially promising.
- Latin America (Tier 2). Large untapped market with growth potential.
- Southeast Asia (Tier 2). Philippines, Thailand, Vietnam – fast growing markets.
- Middle East (Tier 2). High demand in the Gulf countries.
The main rule is to test offers with traffic from different countries to determine the most effective geos. It is better to start with less competitive regions.
Payment Models in Deiting Offers
- PPL (payment per registration/lead)
- PPS (pay per sale)
- RevShare (percentage of user revenue)
The most popular and predictable model is PPL. RevShare requires patience and does not guarantee fast payouts.
It’s best to start with simple payment options like PPL, and then as you gain experience, move on to more complex models with potentially larger but delayed profits.
Frequently asked questions about dealing offers in affiliate marketing
What are the best deiting offers to start with?
For the beginning, the best option will be mainstream or casual offers on the PPL (per registration) payment model. They are easier to work and will give the opportunity to get the first experience.
Is it possible to pour adult dating traffic on mainstream dating?
No, it is prohibited by the rules of such offers and is fraught with blocking. Adalt traffic is suitable only for adult niches.
How to choose a reliable advertiser?
Pay attention to reviews, reputation, period of work in the market. Check the payouts of offers in affiliates. Start with small test plums.
Is it possible to work with only one offering?
It is better to diversify your risks and work with several proven offers from different niches.
Which traffic sources are better to use?
Choose sources according to the topic of the offer. For adult dating it is adult sites and advertising. For mainstream – social networks, forums, blogs.
How not to get banned when working with deiting offers?
The main thing – carefully study all the rules and restrictions of the offer and advertising platforms. Do not use prohibited methods of promotion.
Conclusion
Daytings industry continues to actively develop and opens up a wide range of opportunities for earning money. The key factors of success in the affiliate marketing of daytings offers are:
- Selecting promising niches and proven advertisers
- Selecting and testing effective sources of targeted traffic
- Compliance with the rules and restrictions of advertising platforms
- Constant diversification of the portfolio of offers and optimization of campaigns
- Building expertise in this area
With a competent approach, the daiting vertical can become a great tool for monetizing traffic and building a sustainable affiliate marketing business at any scale – from beginners to experienced professionals.
